Marketing Campaigns
Create, track, and manage multi-channel marketing campaigns, campaign budgets, and lead acquisition costs. Monitor return on ad spend (ROAS) and marketing ROI in real-time.
Key Capabilities
Multi-channel campaign tracking (Web, Social, Referral, Offline).
Budget vs actual marketing cost analysis.
Automated ROAS and cost-per-lead calculation.
Campaign timeline scheduling and milestone management.
Frequently Asked Questions
How are lead sources tracked?
UTM tags and WhatsApp channel triggers map leads to active campaigns in the database dynamically.
Can we set budget thresholds?
Yes. Campaigns support alerts when actual spend approaches defined budget limits.
How does the system track campaign ROI?
ROI is calculated by tracking closed-won deals sourced from specific campaigns and comparing revenue against the recorded budget.
Can I track offline marketing campaigns?
Yes, offline events like trade shows can be tracked by assigning leads to a manual campaign source.
Does it integrate with Facebook or Google Ads?
Yes, via webhook integration or UTM parameter tracking, ad leads flow directly into the mapped campaign pipeline.